One of the most effective salescopy techniques is to begin talking
about the biggest problem your target audience has. After all, as you’ll
remember from your first session with your coach, a niche markets is
a group of people who are searching the internet for a solution to a
problem and not finding many relevant results.
By starting right in on the problem, you help your readers know
they’ve found the right place, and you begin to connect with them.
That connection comes from showing them that you understand and
relate to the very problem that brought them to your site in the first